Our history

I (re)discover

Born in 1992

The story of an innovative renaissance, and the legacy of a family success story around a common passion: fashion.

Our mission

I (re)discover

(Re)give meaning to your style.

Moving the codes, without compromise, in complete transparency, to match our style and our values. Share our commitments, for ethical and more ecological fashion.

Collection

(Reborn
Limited edition | Pilot Bag - Color Block (10 numbered copies)
Limited edition | Pilot Bag - Color Block (10 numbered copies)
Limited edition | Pilot Bag - Color Block (10 numbered copies) 400,00 €
Pilot Pouch | medium model black zipped vegan
Pilot Pouch | medium model black zipped vegan
Pilot Pouch | medium model black zipped vegan 70,00 €85,00 €
Sold Out
Alpha | vegan customizable red key ring
Alpha | vegan customizable red key ring
Alpha | vegan customizable red key ring 20,00 €
Alpha | customizable white vegan key ring
Alpha | customizable white vegan key ring
Alpha | customizable white vegan key ring 20,00 €
Pilot Pouch | small zipped vegan model
Deux pochette zippée tendance et urbaine noir, en cuir vegan de raisin made in france, posée sur des pieds aux baskets blanches et chaussettes haute montante à bande rose. Un look mode homme vintage.
Pilot Pouch | small zipped vegan model 60,00 €75,00 €
On Sale
Alpha | customizable vegan navy blue key ring
Alpha | customizable vegan navy blue key ring
Alpha | customizable vegan navy blue key ring 20,00 €
Alpha | beige customizable vegan key ring
Alpha | beige customizable vegan key ring
Alpha | beige customizable vegan key ring 20,00 €

Sharing our values

The story of viahero® was written in the streets, thanks to word-of-mouth, before finally becoming ubiquitous in the press. Today, (re)discover the media that carry our message by engaging with us.

viahero®

Information

Business

#viaheroisbag

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Thank you all for trusting us on Ulule: Alexis, Nicole, Laurent, Yohel, Thibault, Alicia, Philipine, Priscille, Thomas, Catherine, Alicia, Geoffroy, Arnaud, Marie, Anaïs, Alison, Marc, Emmanuel, Timothée, Thierry , Liliane, Jean-Marc, Nicolas, Helena, Anne-Laure, Philippe, Quoc, Séverine, Carole, Natalie, Ziyad, Guillaume, Abilio, Mégane, Julie, Marie-Cécile, Jany, Pawalosik, Louis-Christian, Gérard, Véronique , Alice, Colette, Clémence, Karine, Carole, Marie, Louise, Héloïse, Anthony, Ella, Auriane, Léa, Manon, Benjamin, Lea, Lisa, Nicole, Aurélie, Coralie, Pauline, Kevin, Maylis, Benoit, Philippine, Pierre , Marie-Christine, Maylis, Lan, Etienne, Elisabeth, Helene, Simon, François, Antoine, Dom, Brigitte, Marc, Thomas, Adélaide, Marie, Thierry, Juliette, Nadège, Aurelie, Guillemette, Pierre, Elie, Hugo, Alexis , Claire, Laura, Claudia, Thierry, Cécile, Luc, Gautier, Mahupe, Virginie, Odile, Enguerrand, Lazar, Hugues, Sophie, Magali, Sophie, Nawfal, Yvan, Lucas, Estelle, Annie, Tania, Carlos, Léa & Julie , Lawrence.