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Our history

I (re)discover

Born in 1992

The story of an innovative renaissance, and the legacy of a family success story around a common passion: fashion.

Our mission

I (re)discover

(Re)give meaning to your style.

Moving the codes, without compromise, in complete transparency, to match our style and our values. Share our commitments, for ethical and more ecological fashion.

Sharing our values

The story of viahero® was written in the streets, thanks to word-of-mouth, before finally becoming ubiquitous in the press. Today, (re)discover the media that carry our message by engaging with us.