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(Re)give meaning to our style.

A family story

The transmission of a passion for sustainable materials, French craftsmanship, for a brand with a strong symbol and iconic models that have proven themselves over time.

Use and adapt the existing for even more meaning. A choice that is reflected in our entire creative process: zero-waste materials, recycled fabrics and dormant stocks, modernized iconic designs, upcycling...

Made in France

The choice of an ethical and French quality manufacturing, to order, allowing to limit the carbon footprint of our activity.

Sourcing as close as possible to our workshop, and close relations with employees committed to equal opportunities, parity and human rights.

Social engagement

Equality and people first. A certified Adapted Company workshop, in France, in Limoges, promoting the professional integration of disabled workers. Valuing employees for a human, circular and territorial economy.

Made in grape

Made in Italy, GrapeSkin® is a material made with waste from wine production, in a zero-waste approach.

An alternative to animal leather offering an unmistakable look and feel, while being resistant, stain-resistant, scratch-resistant and even weather-resistant. The choices of our conscious and committed materials fight in favor of an ethical and responsible fashion, without compromising on quality or aesthetics.

Our creations reflect our commitment to innovation, sustainability and the evolution of consciousness.

2.5 kg of wine waste = 1 Pilot Bag


I participate

Did you grow up with viahero® in the 90s?

Join one of our co-creation groups to enrich our DNA by sharing your memories with us. Together let's write the future of viahero®.

Collection (RE)born

I shop the collection

Born in 1992

I (re)discover