In 1992, viahero® became the icon of a whole generation with its original and practical creations, thus giving everyone the possibility of asserting their style, without distinction. With the rise of fast-fashion, the brand gradually disappeared in the 2000s.

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Today, we are deeply convinced that our style reflects our values.

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In 2023, with you, viahero® is reborn from its ashes, to allow everyone to continue to assert their uniqueness through more ethical fashion. A (re)born brand, innovative and committed, via modernized emblematic models, made in France and vegan in grapes.