The icon of the 90's, viahero®, is reborn from its ashes, to allow everyone to continue to assert their uniqueness through fashion without compromising on the environment, ethics and style. Use and adapt what already exists for even more meaning. A choice that is reflected in our entire creative process: zero-waste materials, recycled fabrics and dormant stocks, modernized iconic designs, upcycling...

Our commitment to made in France is reflected in our choices: sourcing as close as possible to our workshop, and close relationships with employees committed to equal opportunities, parity and human rights.

Our partner workshop in Limoges is certified Adapted Enterprise, promoting the professional integration of disabled workers, to promote employees for a human, circular and territorial economy.