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"viahero, the bag brand that is revolutionizing the world of fashion."

Profitez de nos dernières offres jusqu'à -70% (stocks limités)

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🇫🇷 Ethics as a lifestyle. || 🌱 Manufactured with respect for human and animal rights. || ♻️ Use and adapt what already exists for even more meaning. ||

The iconic

Banana Pilot

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The innovative

Pilot Bag

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"viahero, the bag brand that is revolutionizing the world of fashion."

Les Éclaireuses, 2023

A bag of grapes? Wine not.

From meaning to style.

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French manufacturing, from grape waste.

The icon of the 90's, viahero®, is reborn from its ashes, to allow everyone to continue to assert their uniqueness through fashion without compromising on the environment, ethics and style. Use and adapt what already exists for even more meaning. A choice that is reflected in our entire creative process: zero-waste materials, recycled fabrics and dormant stocks, modernized iconic designs, upcycling...

Born in 1992

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Vegan and French

I (Re)Discover

Ethical French manufacturing.

Our commitment to made in France is reflected in our choices: sourcing as close as possible to our workshop, and close relationships with employees committed to equal opportunities, parity and human rights.

Our partner workshop in Limoges is certified Adapted Enterprise, promoting the professional integration of disabled workers, to promote employees for a human, circular and territorial economy.