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Why join us?

For innovative fashion and style that can reflect your values, your opinion is what matters most to us.

Joining the collective means co-creating alongside us the bags and accessories, without compromise, that you want.

Choose our future collections and discover the creations in advance with privileged access.

If you knew the brand in the 90's , share our memories with us and bring your favorite models back to life .

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Yesterday morning, I said to myself, I want a new bag... last night I don't know why I thought of my viahero that I had in 6th grade... I did a search and here I am subscribed to your account and waiting for the bag to come out… I can't wait!


Viahero is a brand that I have known since my teenage years. Timeless, their bags are of excellent quality. The proof, I still have them for more than 15 years and they are still in excellent condition.


Like the Phoenix, VIAHERO is reborn from its ashes

I hope it will be at least as successful if not more than its first version.