The Pilot Bag at the Made in France show
On March 29 and 30, we had the opportunity to participate in the unmissable event for players in the fashion and retail industry: the Salon Première Vision Made In France , which took place at the Carreau du Temple in Paris.
Many exhibitors were present, from suppliers of fabrics, materials, accessories and labels, to French manufacturing workshops and factories, to major players working for relocation to France .
In short, a very nice panel of committed people who are committed to promoting French know-how .
For Viahero, it was especially the opportunity for the first time since the (Re)born to participate in the event and present our emblematic model , the Pilot Bag !
Indeed, Benjamin from La Source Française , our partner from the start, offered to showcase our vegan backpack on his stand. The idea was to present concrete examples of French achievements, to explain the concept of La Source Française, which consists of connecting French manufacturers from all sectors with project leaders or companies wishing to produce in France.
We were therefore very proud to present our Pilot Bag backpack as a remarkable example of French artisanal production !
This event was also an opportunity for us to meet personalities committed to Made In France .
We had the chance to talk with Mickael Pan, the co-founder of Flotte , the brand for rain enthusiasts, which offers eco-responsible waterproof clothing. The latter was indeed interviewed by La Source Française, because he has just launched a capsule of raincoats made in France on Ulule , the crowdfunding platform on which we relaunched Viahero. We were therefore able to discuss with him on many subjects, and give him advice for the success of his campaign, which we follow with great attention.
We were also able to meet Alexandra Broussaud from Maison Broussaud , who owns one of the largest French knitting workshops , and who is deeply committed to relocation. She works with Les Ateliers du Slip , founded by Guillaume Gibault (you surely know him, he is the founder of Le Slip Français , one of the greatest success stories in Made In France fashion!), and is one of the major players working for the promotion of Made In France.
Finally, we also had the opportunity to meet one of our future partners, with whom we will be able to grow Viahero, and finally restore Made In France to its rightful place !
In short, the Première Vision Made In France show was a unique experience to highlight the Viahero Pilot Bag for the first time , and the beautiful values that we carry with the (Re)born of the brand such as the Made in France .